Building the bridge to our on-demand future

As music focused non-commercial broadcasters, we need to quit viewing our on-demand offerings as utilities, but as a primary source of listenership.  We need to  leverage the shared listening experience we create in our broadcasts to generate the on-demand content that our emerging listeners have become accustomed to.

At TuneKats, we've spent way to much time thinking about this, and building the technology around our on-demand future.  If you would like to learn more on how we can help your station, please reach out. 

Active listeners care and trust you.  Give them a way to be active.

Your DJ’s should own their playlists, your listeners will know if they don’t.

Core listeners are currently paying your bills.  

Adjacent listeners are your current candidates for conversion.

Transformational listeners don’t know you yet, and are your future. 

https://audioinsurgent.substack.com/p/content-strategy-public-radio-doesnt

There is a direct relationship between how long people spend with you and your ability to convert them to sustaining listeners.  

The average time people spend on a social media post is 2 ½ seconds.

https://audioinsurgent.substack.com/p/understanding-public-radios-multi

https://greaterpublic.org/blog/content-isnt-king-habit-is-building-the-new-way-people-find-and-keep-us

Create Serendipity!

If you have sparked some interest in a listener, make it easy for them to explore that interest.